How to write a winning freelance pitch

Landing gigs isn’t just about finding them — it’s about how you pitch yourself. A strong pitch helps you stand out from the crowd, show your value quickly, and build trust with the client.

Here are our best tips (with real examples) to help you pitch like a pro.

Clients often receive dozens of pitches. Long, generic intros get skipped. Aim for 3–5 short paragraphs max.

✅ Good Example:

Hi Sarah,
I’ve worked with several education brands, including [example], helping them increase enrolment through digital marketing campaigns. For this role, I’d focus on [specific result relevant to the job].
Would you like me to share a quick plan of how I’d approach the first 30 days?

❌ Bad Example:

Dear Sir/Madam,
I am writing to express my sincere interest in your esteemed position. I have been passionate about marketing since childhood and believe my skills in many areas will prove useful… (continues for 500 words).

Show you’ve actually read the brief. Reference the company, project details, or something specific about their needs.

✅ Good Example:

I noticed you’re targeting premium schools in Italy. I recently helped an international academy increase applications by 40% using targeted campaigns in both English and Italian.

❌ Bad Example:

I can do marketing for any company in any industry. Please hire me.

Clients care about outcomes. Replace lists of tools with what you achieved using them.

✅ Good Example:

Using Meta Ads and Google Ads, I grew leads by 300% for a language school while cutting cost per lead by 25%.

❌ Bad Example:

I am proficient in Meta Ads, Google Ads, Canva, Photoshop, and many other tools.

Don’t just drop your CV — invite them to continue the conversation.

✅ Good Example:

Would you like me to outline a 30-day marketing action plan tailored for your school?

❌ Bad Example:

Please see my attached CV. Hope to hear from you.

If the gig feels like a perfect fit, don’t be afraid to go above and beyond to stand out.

• Record a short Loom video introducing yourself (1–2 mins is plenty).

• Share one specific insight about their website, social media, or ads — show you’ve already thought about their challenges.

• Keep it personal, upbeat, and solution-focused.

✅ Good Example (video pitch line):

“Hi team, I noticed your website’s enrolment page doesn’t yet have clear calls-to-action in Italian — I’d love to show you how I’d improve that in the first 30 days.”

❌ Bad Example:

Sending a 10-minute ramble with no structure, or a generic video you’ve used for multiple clients.

• Address the client by name (if possible)

• Mention one specific detail from their brief

• Share 1–2 relevant achievements

• Keep it under 200 words (unless adding a Loom)

• End with a clear, confident call to action

• For high-priority gigs: add a quick Loom video or personalised insight

Think of your pitch as a conversation starter, not a cover letter. Show that you understand their needs, can deliver results, and make it easy for them to say “yes.”

💡 Pro Tip: Save your best pitches in a template doc, then tweak them for each client — it’s faster while still staying personal.